Visaic, Canada West Extend Partnership Through 2026
Enhanced Fan Experience Delivered Via Advanced Technologies, Connected TV Platforms
SAN DIEGO and COURTENAY, B.C. (August 15, 2023) -- The Canada West Universities Athletic Association (Canada West) and Visaic Inc., a technology leader providing SaaS video solutions using AI and machine learning to sports teams, leagues, conferences, and federations, have announced they are renewing and extending their partnership through the 2025-26 season.
The agreement will provide fans from Canada West's 17 member institutions with enhanced viewing experiences and expanded coverage on the conference's streaming platform CanadaWest.TV.
Leveraging the innovative Visaic Interactive Platform, Canada West will enable fans of the association's schools to watch all regular-season, playoff, and championship games in ice hockey, football, basketball, soccer, and volleyball. Additionally, coverage of select rugby, track and field, curling, swimming and wrestling matches will also be provided.
"Extending our partnership with Visaic is a key milestone for us as we continue to invest in CanadaWest.TV and expose our growing audience to our member schools and athletes," said Rocky Olfert, Managing Director of Canada West. "Besides the schools, our fans, alumnus and the community at large are all going to benefit too, thanks to our expanded reach and new fan engagement features."
Canada West's partnership with Visaic will allow the conference to extend its reach and offer several feature enhancements. For the 2023-24 season and beyond, conference and various non-conference games will be available on popular Connected TV platforms, including Amazon Fire TV, Google/Android TV, Apple TV, and Roku.
The enhanced CanadaWest.TV service will also provide viewers the ability to interact with live and on demand games by creating and sharing clips, viewing live statistics during matches, and personalizing their experience using the new favourites feature.
"We're delighted to be continuing our partnership with Canada West and providing our audience in Western Canada and around the world with an evolved viewing experience," said Visaic Inc. Co-Founder and CEO Kanaan Jemili. "Our advanced technology solutions and business models are designed to engage and grow Canada West's audience, and I'm confident that's exactly what our renewed partnership will deliver."
About Canada West:
As the leading university athletic conference in the country, Canada West is home to student-athletes that excel in the classroom and their communities. The conference is comprised of 17 member institutions spanning from Victoria to Winnipeg, with over 3,200 student-athletes competing across 14 sports. Canada West's mission is to train leaders and build champions by providing leadership in the delivery, regulation, and promotion of university level high performance sports programs throughout western Canada.
About Visaic:
Based in San Diego, Visaic Inc. is a market-proven SaaS solution applying machine learning and data IQ on its content platform for organizations looking to directly engage, grow, and monetize their audiences. We've created an innovative business model providing underserved markets with advanced solutions to lower costs, increase distribution, capture valuable data and drive revenue for sports brands, teams, leagues, federations, and entertainment properties. Built by experts in the field, Visaic's founding belief in the power of sports and entertainment to build and connect communities drives everything we do.
Contact:
Dave Migdal
Here and Now PR
201-602-2910
Jamin Heller
Canada West
403-795-6852